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Designed for ultimate grip for trail & ultra running, cross training & hiking. INOV8 is the world's leading all-terrain footwear, apparel and equipment.Forged in the fells and mountains of the English Lake District in 2003, we are an ambitious and innovative sports brand. They strive to empower the world's physical and mental fitness through more fulfilling sporting experiences, with pioneering products and innovations that keep athletes within the flow.